Who We Are
Knowledge that creates transformation.
We do not provide reports that remain on shelves. We accompany institutions from strategic vision to successful implementation.
Download Z Strategy 2026–2030
Executive Founder
Abdul Rahman Al Zeeny
Humanitarian Strategist | Founder & Principal Consultant, Zeeny Consulting
Abdul Rahman Al Zeeny works where Gulf generosity meets institutional strength.
Named among the contributors to Qatar’s charitable and humanitarian sector strategy, his career connects sector strategy, institutional leadership and international philanthropy.
As Head of Strategic Marketing at Qatar Charity and Head of Marketing at Qatar Red Crescent Society, he led digital fundraising transformation and mobilized support for major humanitarian appeals. At Qatar Charity, he also led the expansion of its child-sponsorship portfolio.
Internationally, he supported the Qatar Charity–UNHCR partnership and contributed to the development of Zakat propositions and donor negotiations connecting Gulf philanthropy with refugee protection.
Today, through Zeeny Consulting, he advises humanitarian organizations, public institutions and philanthropists across the Gulf on strengthening the institutions, public trust and strategic partnerships that sustain humanitarian impact.
Qatar Red Crescent Society
As Head of Marketing, he led humanitarian communications, emergency fundraising and digital fundraising transformation. He also served as a permanent member of the Digital Transformation Committee and the Comprehensive Institutional Transformation Committee.
Abdul Rahman Al Zeeny on the “Hilal Al-Ataa” programme
A radio interview with Abdul Rahman Al Zeeny, Head of Marketing at Qatar Red Crescent Society, and Qatari presenter Moza bint Mohammed Al Kuwari, on the launch of the Crescent’s new app within its 2020–2022 digital transformation projects.
Reach out to Abdul Rahman
Message from the CEO
Humanitarian action must move from managing crises to ending the conditions that create them.
We believe aid should not simply arrive; it should leave something stronger behind. At Zeeny, we help NGOs, sovereign entities, and humanitarian organizations build the governance, systems, and partnerships that turn urgent response into lasting institutional strength. Every programme should be measured by the dependency it removes, the capacity it builds, and the dignity it protects.
Risk Management Training
Strengthening the expertise behind our advisory practice
The Founder of Zeeny Consulting has completed a specialized training programme in risk management in accordance with ISO 31000:2018, in line with the firm’s commitment to advancing professional competence and strengthening its governance and enterprise risk management practice.
Issued by British Certifications Inc.
12–14 April 2018
Documentary Record · 2019
Executive and Professional Education at Georgetown University in Qatar
Abdul Rahman Al Zeeny completed the Executive and Professional Education program at Georgetown University in Qatar, studying the diploma of Strategic Communications and Public Relations with Khristo Ayad, lecturer of Communications and PR, and Emergency and Disaster Management with Dr. Hussein Aldobashi, Associate Director of Housing and Residential Safety & Security.
Documentary Record · 2020
Group photograph at Qatar Red Crescent Society after the 2020 coronavirus crisis response
Seated at the centre is Mr. Abdul Rahman Al Zeeny, Chief Executive Officer of Zeeny Consulting, in the presence of Eng. Ibrahim bin Abdullah Al Malki, Chief Executive Officer of Qatar Red Crescent Society; Mr. Faisal bin Mohammed Al Emadi, Secretary General of Qatar Red Crescent Society; Mr. Mohammed bin Rashid Al Marri, Director of Communications; and Mr. Adel Al Baker, Director of the Chairman's Office at Qatar Red Crescent Society.
Contribution to Qatar’s Charitable and Humanitarian Sector Strategy
Abdul Rahman Al Zeeny is credited in the strategy as a technical team member and contributor, affiliated at the time with Qatar Red Crescent Society.
Published by the Regulatory Authority for Charitable Activities · p. XIII
The Symbol
The Knight behind the Z.
The Z in Zeeny is not a letter. It is a knight — the most intelligent piece on the chessboard. While every other piece moves in straight, predictable lines, the knight alone leaps. It clears the obstacles before it and arrives where the opponent never thought to look.
That is precisely how we work. Strategy is not brute force; it is pattern recognition, positioning and timing — seeing several moves ahead while others fight over the square in front of them. The knight trades captures for position, and position for checkmate.
This is the mind we bring to institutions: strategic intelligence that turns constrained circumstances into winning outcomes for the people they serve.
The Leap
The only piece that jumps over barriers — obstacles become pathways, never excuses.
The Unexpected Angle
An L-shaped move no opponent anticipates — creative solutions where linear thinking fails.
The Long Game
It sacrifices the immediate capture for position — and position for checkmate. Impact over appearances.
One graphic tells the whole story: the knight behind the Z.
This is the original brand graphic — the Z drawn as the chess Knight, the piece of strategic intelligence. It leaps over barriers, strikes from the angle no opponent is watching, and plays the long game: sacrificing the immediate capture for position, and position for checkmate.
Philosophy
Three principles that govern every engagement.
01
Knowledge That Creates Transformation
We accompany institutions from strategic vision to successful implementation — never deliverables that sit on shelves.
02
Global Expertise, Local Understanding
A network of experts across 17 countries combining international standards with regional realities.
03
Evidence-Based Consulting
Every recommendation built upon practical experience, measurable outcomes, international standards and field knowledge.