Insights · Thought Leadership

The Zeeny Knowledge Center.

These articles examine content planning, humanitarian writing and organizational communications. They offer practical experience and criteria to help nonprofit teams improve how they communicate with the public and supporters.

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Seven Questions and Answers

Communications and Content for Nonprofit Organizations

Abdul Rahman Al Zeeny | Founder & Principal Consultant, Zeeny Consulting

7 Articles

Content Strategy

How do you build a digital content strategy for a nonprofit organization?

A digital content strategy starts with the change your organization wants to contribute to and the people whose participation can help make it happen.

4 min read

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Humanitarian Writing

How can you prepare to write for nonprofits and handle the challenges?

Preparing to write for nonprofits means developing subject knowledge, language skills and the ability to represent human experience faithfully.

3 min read

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Organizational Communications

What is the future of communications in Arab nonprofit organizations?

I see the future of communications in Arab nonprofits becoming more closely connected to organizational management and service to their audiences.

3 min read

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Governance and Institutional Development

Which Arab and international nonprofits offer useful lessons?

Qatar Charity, the King Hussein Cancer Foundation, Médecins Sans Frontières and BRAC each offer specific practices worth studying.

3 min read

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Humanitarian Writing

What makes writing for nonprofits meaningful?

What I value most about writing for nonprofits is that language can help one person understand another person’s needs and decide to contribute to a response.

3 min read

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Experience and Campaigns

Have you written for charities for free, and what experience stands out?

The experience I describe here was paid professional work.

3 min read

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Skills and Careers

Does the nonprofit sector offer good opportunities for content writers, and how can you start?

Yes, the nonprofit sector can offer professional opportunities for content writers through staff roles, freelance contracts and collaboration with specialist teams.

3 min read

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